What is more interesting about this model is that Apple has engineered its latest smartphone to work with two different suppliers of the same key component. At a hardware integration level that’s a mighty fine piece of work, and it ‘s even more impressive when you look at it through a capitalist filter. Apple has created another competitive market inside the iPhone 6S family with apparently very little friction between the use of either component. Moore’s Law will see the price of the A9 chip fall over time, but with two competitors fighting over space on the circuit board Apple can easily accelerate that process.
Tim Cook’s team has mastered squeezing as much profit as possible out of the iPhone. The substantial engineering cost to allow two different types of CPU chip to be used will have been a notable investment, but the corporate knowledge gained will be reflected in all of Apple’s products going forward over the next few years. This will easily be a net positive assuming some hardball negotiations across the life of the iPhone 6S and subsequent devices.